Oats Overnight Raises $20M+ to Expand in Retail and Bring Customers Into Product Development Process
Oats Overnight announced today that it raised $20M+ in Series A capital. Participants in the round included Singh Capital Partners, BFG Partners, Impatient Ventures, Watchfire Ventures, Morrison Seger Venture Capital Partners, Vanterra Ventures, Access Capital, Pure Ventures, and more.
"We will use this capital to significantly expand into the retail channel and continue to evolve our community-led product development process." - Brian Tate, Founder and CEO.
Oats Overnight is redefining the way CPG brands interact with their consumers, bringing customers directly into the R&D process. Every month, a new flavor is shared pre-launch with 100,000+ active subscribers and the R&D team communicates with customers directly to hear how the recipe is received. Flavors like Chocolate Chip Cookie Dough, Cookies and Cream, and Key Lime Pie, get very vocal feedback from the community, both positive and negative. The most popular flavors are released with tweaks just three months after the extensive survey results are tallied.