The 2025 Most Powerful Beauty Brands

Things are working out well for Arrae, the supplement brand founded by husband-and-wife duo Siffat Haider and Nishant Samantray. Take Tone, the creatine gummies it launched earlier this year, which the brand said are already at a $25 million run rate and were supported by a campaign fronted by Elsa Hosk and Jasmine Tookes. That’s led to 14 million impressions — leading to a 182 percent growth on social and 71 percent increase in engagement.

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