Building on top of Shopify has been popular lately, with startups like Polar Analytics, Triple Whale, Replo, Postscript, Shop Circle and Popup attracting venture capital interest within the past year for their tools targeting merchants on the marketplace. Stay Ai is the latest company to join that list announcing $15.1 million in Series A capital to build on its growth. The investment included $8.6 million led by Telescope Partners, with participation from Boulder Food Group, Riverpark Ventures and Vanterra Capital, and a previously undisclosed $7.5 million that was led by Watchfire Ventures and a group of individuals, including Sharma Brands founder Nik Sharma and Postscript founder Adam Turner.
Stay Ai intends to use the new funding to expand on its team of 50, accelerating its innovation roadmap and additional acquisitions. In the past year that included an acquisition of churn reduction app RetentionEngine.