How Raw Sugar Living Became A $100M Brand Without Its Own E-Commerce Website
The consumer packaged goods industry has evolved beyond the DTC-only-or-die strategy many brands adopted in the last decade to an omnichannel approach. From both the DTC and omnichannel perspective, retail-focused Raw Sugar Living is an iconoclast—and a successful one. The clean and accessible personal care brand launched exclusively with Target as its retail partner in 2014. Today, 20,000 doors and over $100 million in sales later, Raw Sugar still doesn’t have its own e-commerce website.