Exclusive: Grüns, the Gummy Vitamin Startup, Is Growing as Fast as an AI Company
- Elizabeth Brown
- 2 days ago
- 1 min read
Grüns CEO Chad Janis, who first started exploring the idea of a gummies supplement brand in 2022, launched in 2023, and achieved a $500 million valuation earlier this year, isn’t literally chiding me. (I have heard of creatine.)
Rather he’s referring to how most brands in the supplements market speak to their customers. He’s also not a fan of attaching Grüns’s products to a specific ingredient. “We take our efficacy and clinical studies very seriously,” Janis says, “but we talk to consumers in a fun, friendly way that’s a little bit sassy.”
That sass is paying off as Janis brings news. For the first time, he’s ready to share a revenue number, a milestone Grüns hit in August on its two-year anniversary in the market. Janis also reveals how he’s grown distribution in the five and a half months since he last spoke with Inc., and he talks about his latest product release and the public’s response to it.