Superfood-infused beauty and wellness brand Golde is launching at Ulta Beauty.
According to cofounder and chief executive officer Trinity Mouzon Wofford, the brand, which is also available at Target, had been in discussion with Ulta Beauty for several years, and has watched as Ulta expanded more into the wellness category through The Wellness Shop. Now, that section is being launched in more Ulta doors.
To kickstart the partnership, Golde will launch three stock keeping units at 750-plus Ulta Beauty doors and online, including Pineapple Debloat, $15, Coconut Collagen Boost, $18, and Watermelon Glow, $15, which are the brand’s ingestible beauty “go-tos.”