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  • Vanterra Ventures

Actual Veggies Expands to Whole Foods with Refreshed Packaging

Actual Veggies, a maker of premium plant-based burgers, is expanding into Whole Foods Market stores nationwide with the launch of its black bean burger and super greens burger in the freezer aisle.


The brand’s thick-cut patties, formulated with whole beans, vegetables and spices, are typically packed in two-count trays and merchandised alongside fresh meat in hundreds of retail outlets across the country, including Kroger, Wegmans, and The Fresh Market. Additionally, its offerings are available to order online through platforms such as Hungryroot, ButcherBox, Purple Carrot and Imperfect Foods and Misfits Market.


Ahead of the Whole Foods rollout, the Actual Veggies team developed new packaging for the frozen set, featuring four wrapped patties per box, said co-founders Hailey Swartz and Jason Rosenbaum.



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