Why Bombas is Expanding Into Bralettes
- Feb 28, 2023
- 1 min read
Updated: Jan 9
Bombas is embarking on its first major product expansion since 2021 as it looks to widen its reach in the apparel market.
On Thursday, the company will debut its first-ever collection of ribbed seamless bralettes. The bralettes come in six colors and in sizes XS-2X. They will be available for purchase on Bombas.com in single packs, packs of two or in a set with matching underwear, and will retail individually for $38.
Although Bombas launched as a buy-one-give-one sock company in 2013, it’s steadily expanded its product offerings since then. In 2019, the company jumped into T-shirts, and in 2021, it began making underwear and slippers. While the majority of the company’s sales still come from socks, its other categories are slowly gaining market share. Today, 93% of revenue comes from socks and slippers, while 7% of revenue comes from underwear and T-shirts.
“The first things that you put on in the morning and take off at night, they’re generally the items that have the biggest impact on your comfort on a day-to-day basis,” co-founder Randy Goldberg told Modern Retail. “Your basic things should be your best things. That’s something we believe in deeply.”